Radio: The Community Asset

For nearly 26 years, a big part of my own little world has been called radio, or broadcasting, or radio broadcasting. It's what I do for a living, in a sense, because it's what has been the source of my income the majority of the time. I am a broadcaster, dependent upon the great "community asset" that is among all of us who have grown up with AM or FM radio. It's a community asset because the public airwaves are just that --- for the public to consume. And, if I have been taught correctly by the many teachers I have had, these airwaves are more-or-less "our" airwaves. We in the United States have the Federal Communications Commission allegedly looking out for our best interests, and, while the frequencies are owned by individuals and companies and corporate entities, the airwaves belong to we the people. Those statements can be debated, but it is how the airwaves are kept "in check" for the citizens --- the FCC keeps watch over our airwaves as best it can.

As I tossed and turned in bed early this morning, my mind kept coming back to this phrase "Radio: The Community Asset" and made me realize that today I had to start off my day writing this column.

The Community Asset. What does it do for us? A radio station can keep us informed about local news, weather and topics of interest. Radio can play our favorite songs by our favorite artists, from classical music to rock 'n' roll, jazz, R & B, blues, bluegrass, opera, country, folk, alternative/post-modern, hip-hop, rap, smooth jazz/new age...it's an endless plethora of things, right? But what does it do for me lately?

Ahhh. What does the community asset mean to us? For many, it's a link between our banal existence and the excitement of others' who have lives. Ouch...that hurt to write...partially because it's a phrase which I have heard people use because they think they're boring individuals. Whereas we can assure the person who said that they are far from boring, it is true that radio makes life exciting and interesting to many. That's why radio listeners are sometimes called fanatics or fans --- because they are genuinely participating in the shows they enjoy --- the stations to which they are listening for hours without end --- to the point of wearing the t-shirts and polo shirts they have either won through a contest or purchased from our "radio store" in person or online, placing bumper stickers on their vehicles and notebooks, even showing up by the thousands to win a talent contest. Yes --- the community asset means much more than a bunch of commercials on one station and off to another station where the brand new college DJ is rambling so fast and without enunciation that you're thinking he or she has a five-month college-only career. Yes, radio is the community asset which requires not much from the average person/listener other than --- to own a radio and to listen. But, again --- what does it mean to us?

A radio station --- let me bring up a prime example of one in St. Louis in Classic 99 --- can be the fabric which knits a large segment of the population together. This will to point to specifics and generalities both here, so bear with me. In the case of Classic 99 (or KFUO-FM for now*), the station has been on the air for 61 years, much of that time playing classical and liturgical music as part of the KFUO radio stations in Clayton. Since it has been playing this music for such a long period of time, it's nearly impossible for the community in whole to think of St. Louis without such a station. But it could happen soon. The owners of the radio station, the Lutheran Church - Missouri Synod, have placed the station on the sales block. The prospective new owners will immediately change the format from Classical music to Contemporary Christian Music, thus ending an era of 61 or 62 (depending upon the date the change may take place) years of a piece of the community. That's a hefty statement --- but it is a TRUE statement. Classic 99 has been a mainstay for musicians from all backgrounds, who perform dozens of styles of music, NOT JUST CLASSICAL music. Dare I say it, but without this important piece of the St. Louis community, we are just another large city without a cultural icon to which we can ALL relate and enjoy.
Sure --- I don't listen to it all of the time. I am not a fan of every style of music played on Classic 99. But I know it's always been there in my lifetime, and I have appreciated what it has given my community --- enjoyment, relaxation, excitement, personality. It's been a background station for some --- it seems that one cannot go into a dress shop or tailored men's clothier around St. Louis and not hear Classic 99 on the speaker --- and it's a constant companion to others who listen at home on their clock radios and stereos, or while driving in traffic and wanting to unwind with something more melodic and soothing than Phil Collins, Nelly, U2 or Taylor Swift.
(Hey, I'm not picking on these artists --- I listen to them, too...as the occasion warrants.)

But here we sit at the precipice of losing our community asset known as Classic 99. Sure, there are plenty of Contemporary Christian Music fans. And I am a Christian who enjoys that music format, as well. But the community asset known as Classic 99 is something which also plays (I dare to say) Christian music. Bach has been linked to many non-believers who found interest in the tunes, the background of the symphonies he wrote, and found numerous the reasons for their soul being drawn to the music Bach and others say was inspired by the Holy Spirit of God. Many of these people eventually became Christian believers --- and although that's talking about the Christian community more specifically than the region, it is part of why Classic 99 is a community asset. It plays for all, from all backgrounds, races, religions, creeds --- the station has been there for us in lean economic times and good. It's an asset which benefits our community through the outreach to the non-profit groups who have spent money on advertising their events, and it's been a companion at all hours of the day and night. To twistedly paraphrase some Mark Twain writings...boy, will we miss Classic 99 if and when it's gone.

Our community asset --- radio --- will continue. But our specific community asset --- Classic 99 --- may go away. However, there are developments (thus far off the well-worn public path) which could mean a new community asset playing Classical Music within the next few months.

Are you a fan? Are you simply a listener? If you hope that a community asset such as Classic 99 (which it has been to this point) is coming to a radio near you, then you're going to want to check in now and then to find out what is developing. I promise nothing yet except to find out more. But I must say there are some very intelligent, kind, and well-blessed people who are planning that our community has an asset on the airwaves beyond whatever may happen to Classic 99.

I hope, soon, to bring you the exciting news which makes a bold statement: our community asset, the airwaves, has something long-term coming to your radio (and internet streaming, and smartphones, and, and, and, and...). It really could become another classic asset to the St. Louis region.

I suppose it's time for me to get up and turn on my radio. After all, those radio airwaves belong to me, so I probably should listen to my community asset.

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Footnote: *the pending deal selling 99.1/KFUO-FM Clayton MO has been challenged by comments filed by individual citizens and by petitions to deny the license transfer. The FCC usually green-lights a license transfer, but there is a chance that they would place this station sale on hold pending any investigation brought about by the filed petitions before the agency. Also, if a lawsuit is filed to block the sale, the FCC usually allows the judicial system to rule before granting final approval of a sale. As of January 13, 2010, the sale was still in a transitional time period and no lawsuits had been made public.

Music: Watching Judas

Music is a universal language to those who can hear.

Today, I am talking about WATCHING JUDAS, a band. This band of young men hails from St. Charles County in Missouri. Yes, I've met them. I'm a musician-singer, and one of the two brothers in WATCHING JUDAS, Eric Barfield, used to play piano in a small group with me and some other musicians. This is not saying that I'm merely claiming that something is good because I know of the group. No, I don't automatically say something is decent: I have standards. WATCHING JUDAS has met those standards on their recording entitled "MARY MEETS SALLY", a CD (which appears to be a very small LP, if you own a copy --- yes, it looks like a RECORD)...well, this CD features a song I feel deserves attention, "LONG WAY FROM EDEN". This track has echoes of many groups, and one can draw your own conclusions with a good mind's eye as to whom has inspired the band to write and record this tune. I haven't asked Eric or Christian Barfield if this was written by one or both brothers, but it does sound like something they would have compiled as part of this overall good recording.

The Barfield brothers were in the studios of KFUO Radio several weeks ago and talked about their efforts. They've also been featured on other radio stations across the region over the past couple of years, and they are embarking on yet another "tour" of venues where they can ply their trade to various audiences, mostly under 60 (but I wouldn't rule out some over-60 people liking this music, too...as there are some sounds on this which remind many of us of late 1960s Beatles music/production).

The produced CD was recorded in Memphis and St. Louis, mixed in St. Charles MO (not to be confused with St. Charles IL, outside of Chicago), utilizing the four main musicians associated with WATCHING JUDAS, Eric and Christian Barfield (both sing, although unless you have heard both in person, it may be difficult to say which one is singing the lead), who play keyboards and synthesizers, Paul Nahrgang on Bass, and young Aaron Wahoff on Drums/percussion. They added family members Mary Barfield on cello and Sarah Wahoff on violin in the recording process. Executive Producer Baird Risdon helped Eric and Michael Barfield (now that's keeping it familiar) in the production of the process for "LISTENING HOUSE" records. And if you're a St. Louis native, you may recognize the setting captured by photographer Edward Crim as the "pickle pans" (that's what I call them) from Bob Cassilly's City Museum in downtown St. Louis. Even with all the local angles and angels (one would think) associated with this recording, it took a lot of personal money from the Barfield family and friends to make "MARY MEETS SALLY" a reality. It is a slice of local music, a slice of American ingenuity, talent bestowed upon these young guys, and part tribute to fans of WATCHING JUDAS that such a recording has been brought out.

I think that if you listen to the music of the past 45 years, you'll find something on this CD to enjoy, so long as you don't care that there are NO guitar riffs. Yes, there are no guitars used in the recording of "MARY MEETS SALLY" (except bass), which means that the production values had to be just a smidge more creative than others have attempted or accomplished. By no means am I attempting to say it singularly outshines Phil Ramone or Phil Spector, Brian Wilson or Brian Eno, but it is ladled with production gravy (sorry, yesterday was Thanksgiving, so the mind drifted to that metaphor) from the very first seconds of the opening title track.

Before it becomes a nationally successful band, I want to proclaim that WATCHING JUDAS is worth watching and hearing. I may not be the very first to think this way --- but I am looking forward to the day when I can say "I remember when WATCHING JUDAS was merely a group of nice young guys looking for a break." I think their break is this CD, and more specifically, the song "LONG WAY FROM EDEN".

Call your local radio station music directors and ask them to play this song. If they give "LONG WAY FROM EDEN" some airplay, hopefully others will request the song and the stations will start adding the tune to their playlists. At that point, WATCHING JUDAS will no longer be a well-kept secret to those of us who have already heard them.


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Check out WATCHING JUDAS at http://www.watchingjudas.com as well as http://twitter.com/watchingjudas

Oh...and Watching Judas is also on myspace and have a few videos on youtube.

Irrelevant: Generation X, and Me

Today, I realized that I am irrelevant.

As I sat in the basement this morning, I reflected upon my life. Since I was born in 1965, I am a member of Generation X. A few years ago, there was a term that was largely associated with Generation X members, but I always felt did not apply to me --- called the "slacker". I worked two and three jobs, six and seven days a week, in order to become relevant. But, I suppose because I am a member of Generation X, things have become more denigrating to those of us who are labeled Gen-X. Perhaps it's that label of "slacker" which defined some in our generation, and cast a pall over our very existence within Generation X. Because we're now "middle aged", and no longer in our youth, we have become special to Gen-Y and the Baby Boom generations, as well as...well, not sure that we've given a true name to the younger than Gen-Y kids yet, but I may as well not look it up on the internet because I'm already irrelevant.

Ya see --- outside of those they identified more than a decade ago as slackers, Generation X doesn't even get noticed on the blip of the RADAR GUN that is our national media. CBS' Katie Couric is a Baby Boomer. NBC's Brian Williams is a Baby Boomer, and so are their respective backup anchors, Russ Mitchell and Lester Holt. Looking over at the other news desks --- well, okay, after you get away from retiring boomer Charles Gibson, there are a few anchors who may have a shot at the ABC News desk who are in Generation X...but, frankly, I doubt that the Baby Boomers in charge at ABC will allow a non-boomer to fill that chair as anything more than a co-anchor.

No, you see my point is not only am I, personally, feeling irrelevant. But it seems a lot of us in Generation X are being deemed irrelevant in this economic crisis. Some would say we're too small a generation to have as great an impact on the financial world as "boomers" --- even though we're in the middle of our best spending years. However, we Gen-Xers are also in the middle of being given pink slips or told our job skills don't match the open job positions which are largely being offered up to or snapped up by those who are Gen-Y --- not because we're unqualified for the positions, but because we don't match the financial requirements.

Huh? We're in this economy, making more money on average than the younger generation and we don't qualify? How can that be? Well --- it's BECAUSE we don't make or take less money than those who are younger that we don't match the financial requirements. That, by the way, is the lie that the Human Resources departments are counting on to get them through whatever minor hiring stage they set. Companies are suggesting the HR people not hire someone over 30 these days because of financial needs of the company are paramount. In reality they only want to pay for those who have just exited their formative educational years (high school, trade schools, colleges, and universities) and will gladly accept a smaller paycheck than those of us who have anywhere from five to 25 years in their career fields.

A lot of irrelevance in 2009 is based upon money and age. Much of it is based upon the age at which Generation X has going for it on the positive side --- we are young enough to work a lot of hours and experienced enough to know what we're doing, so we are in the right age range to make the wages that companies no longer wish to pay.

This is NOT limited to Generation X people. No --- a lot of boomers a few years under retirement age but above Gen-X are under the same guns. They, too, are fired upon by the institutions which they thought would allow them to retire as their parents or older cousins had done. Or maybe simply put --- fired, dismissed, trimmed due to budget constraints, laid-off indefinitely. How many other ways are there of saying "we are trying to protect our bottom line before we can protect your bottoms" --- or "assets before saving others' asses"???


It doesn't really matter, anyway, I suppose, which age category you fall into these days. The economic depression exists, while the government says otherwise (two different parties, two different administrations...neither will admit this is more than a serious recession). Unfortunately, it's leading to the downfall of the United States of America in a financial sense. Maybe we're going to be able to band together in the spirit of American brotherhood to get us through this mess. Or maybe we're going to crumble and fall prey to those who hold all the money in assets (not just bank notes --- banks are failing, insurance companies are failing, and Wall Street will fall again, too).

I just know this much --- I reflected upon my irrelevance this morning and have come to one conclusion: I don't see a way out of this for myself. I work in an industry which is befuddled by money-hungry investors, managed by people who don't understand the industry basics, and has consistently let go, fired, dismissed, etc., the base of people who understand how to keep it going and thrive...and although I have a part-time job...I could apply to literally thousands of outlets and be given no more of a chance than I have at my current employer to become full-time with benefits.

No...it seems my days of making that path to financial freedom were over long ago. Perhaps as long ago as half-a-career ago, the path was being broken up by owners who only wanted enough money to cover their middle-age and retirement years. The greed set out by people way above me in broadcasting 15 or more years ago has left me feeling tired and cold. Yet I am somewhat employed, while others I have known are working for peanuts or trying to move-in with their children or parents because they've been unemployed for a long enough period of time that it is as simple as being broke in a down economy.

Sure, I'm a victim of sorts: Of my own belief in my abilities taking me beyond what others have been willing to allow; of an industry which allowed itself to be taken over by money-grubbers who know nothing but their own crooked ways; of trusting that things would become better for all of us sooner, rather than later, because "some of the older generation will have enough sense to buy up the businesses and put us back in the driver's seat". Boy, was I banking without money...just like the banks do these days!

No...it's the end of 2009...I'm still going to work today, part-time. But I am a true Generation X member. And I am ever so irrelevant.

I just wish Andy Rooney would recommend that CBS fill his job position at "60 Minutes" with me, so my irrelevance would earn me a healthy and respectable paycheck for a few years.

Radio Broadcasting, Media & Business

I've been a media member since...well that depends on my "real roots". I suppose it goes back to when I was a young child who, like so many Americans, loved listening to the radio personalities up and down the dial (when it really was a dial). Times were great for listeners: personalities were plentiful, and radio station owners paid those personalities enough to make a decent living, for the most part. It stayed that way up until perhaps the late 1980s or early 1990s before the dying breed --- the local owner --- could no longer afford to continue paying the "developmental personalities" at the smaller stations. The economy was not very good.

Consolidation laws FIRST forced the radio broadcasting (TV, too) industry to change - to accept larger allowable ownership groups. It had the potential to help, we were told. Then we watched as "deregulation" was forced through the FCC and Congress. Along the way, computers helped us out, giving us new ways of making "radio magic"...unfortunately, that was followed by brutally harming the program hosts with "voicetracking". Sure, it made it possible for us to do a break ahead of time so we could take a lunch break, but it also allowed station management to think "we can cut payroll with this feature". And cut payroll they did, except for their own pay. They took away the livlihood of hundreds of thousands of radio personalities, opting to show a "profit" for their quarterly or yearly earnings. Then they took the shareholders' money and ran to the bank with their bonuses.

Broadcast industry job cuts even made news this week. How about the way Westwood One CEO Rod Sherwood as well as Executive VP/Business Affairs and General Counsel David Hillman ordered mandatory five-day employee furloughs in Q4 2009, then "schedules" further salary cuts for 2010? The employees weren't very happy about these moves. You wonder how much Hillman will get as a reward for this kind of change --- Hillman's been specializing in this move for more than five years, before he was a VP. Ahh, the "esquire" must be entitled. Right? Keep combing through the press releases and watch for his "bonus" in 2010. It will happen.

With just only 25-year-long career in broadcasting, I have come to realize that the only place where radio's "personalities" will soon reside is where people are listening to them. That may not simply be a radio station: it will be a particular online "channel" as well as on your cellphones, media devices such as mp3 players, etc.

I'll boldly predict that such days are coming as soon as by the fall of 2010.
By fall of 2010 --- your favorite air personalities will be available for listeners on MANY media platforms. I should add this word: again. Many of these personalities have been out of the spotlight or unemployed for too long.

Frankly, I'm looking forward to this because of all the media applications where we will see this personality-driven "channel" exist...it'll be numerous platforms and the applications where they will be featured will be widespread, thus leading the various listeners/viewers (some will want the personalities on video, too) to seek them out.

I'll admit I am looking forward to this new "channel" because I will take part in its existence and shaping.
Q: Why?
A: Because I want to...and because someone has to get "radio" back on track, even if it's not always or only on the radio airwaves of AM and FM.

The good news is: the air-personalities will band together.

These men and women are already picking up on the fact that this is one development coming, as we/broadcasters who are personalities either shake our heads or laugh in disgust at the idiots currently running and ruining "radio as we know it".

Frankly, I am not a household name today.
Ahhh...but wait until "tomorrow" and see/hear what happens.

"Buzz"
buzzmusicmedia

A sincere thanks to all those who want to participate in this new chapter of radio broadcasting.
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RANDOM ramblings about "business".
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"I'll give him/her 'the business'."
"That's nobody's business but their's."
"I own my business...built it from the ground up!"
"In Business News..."

When one wonders about the economy...it's often because the "regular" news and the "business" news become closely related, or even the same.

"New Auto Production Down As Mexican Plants Begin Sending Inventory North"
"Fewer Americans Filing For Unemployment As Part-Time Jobs Are Filled"

Hooboy, to be an economics pundit in 2007 and predict the economic collapse (the way some actually did). Wow...someone could make fortunes off the writing of that history book.

Here's the question: What business can suck the life out of some and make others wealthy at the same time?

Unfortunately, the answer is: ANY business in 2009.

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Who else thinks the business climate in 2010 will look mighty good for some compared to 2009?

Yet I Wonder What Happened To Excitement

The weekend weather was incredibly mild in the St. Louis area and much of the midwest --- about the eastern half of the United States --- and I wasn't about to miss it. Or was I?

I just realized that outside of mowing the lawn on Saturday, taking out trash, going to the mattress retailer to pick up a bed frame, and not much else, the only outdoors thing I did all weekend was to attend a backyard barbecue (which was wonderful, I must admit, even though we only stayed for about 3 hours or so).

This leads me to ponder the question (as I get ready to go to work) --- what can and will I do for excitement on a Monday?

Perhaps before the end of the day I will have the answer. At least I can say this much without reservation: I'm blessed, whether it's with family, friends, co-workers, or otherwise known acquaintances --- I will enjoy the talents of all these people today. And even if I don't conscientiously acknowledge those talents outwardly, by the end of today I will be glad that I've had the chance to see them in use.

Tomorrow it's a different set of talents to observe and enjoy.

It's funny to me, but I don't sound excited in my head --- but when I read it on the page, it appears to me that I am excited about the days ahead. It's not something I'm questioning...I just find myself in wonder.

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I share a funny video --- I love how these things just show up in life. A friend and author from Houston TX, Andrew Lazo, shared this on Facebook this morning. Being I am from Generation X, this video was a direct hit for me. Actually, it was TWO hits for me. View it and laugh:

http://www.youtube.com/watch?v=NN75im_us4k


"And that's the way it is. Good day!"

The Thumbnail For Sale On Ebay

You never know what you'll find out on Ebay, or if you will ever bid on an item. Occasionally we grow curious and wonder what is behind the bidding process for the party/parties involved. In this case, I know a person whose mission this week is: selling a broken thumbnail on Ebay.

I give you the transcript of my interview with "shukuacacia" --- the seller of this item.

Here's the link: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=130319448837

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HERE IS THE INTERVIEW with the THUMBNAIL SELLER on Ebay:


Buzzmusicmedia:
Tell me about this nail. How did it break?

SHUCKUACACIA:
Umm, I dont know honestly. I was drunk...but possibly from punching a wall.

Buzzmusicmedia:
Which nail broke?

SHUKUACACIA:
Right thumb nail.

(Here's a link to the ebay listing and picture)
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=130319448837

Buzzmusicmedia:
Does the thumb nail area hurt?

SHUCKUACACIA:
No actually, it broke down in the "pink" area so I didn't want to finish the break in fear of pain and blood, so I just let it be for a week and a half...and I was very careful not to break it, but then when I was rolling up my window the other side of my nail broke...so then on either side there was a break in pink part, and as time went on the break got bigger until it was all the way across. But my nail was still on because just above that break there was the nail...still pink, attached to skin. And, after it being like that for two days, it finally just came off with no pain or blood.

Buzzmusicmedia:
Wow...how lucky do you feel?

SHUKUACACIA:
Extremely.

Buzzmusicmedia:
It's not the most mainstream item found on Ebay --- WHY sell your thumbnail?

SHUKUACACIA:
(To)just see what will happen...will anyone buy it? If so, how much will they pay for it, and will someone get into a bidding war for it??

It's all a very thrilling experience to see what happens to something most people just ingore/throwaway.

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That's the thumbnail sketch of why she's selling a thumbnail on Ebay.

Illinois General Assembly Clashes With Residents

The latest budget passed by the Illinois General Assembly is causing a DEEP divide.



Traditionally a column starting with that sentence is discussing the two main political parties in the U.S.A. --- but this time it is the residents of the Land of Lincoln against the state legislature. And, to borrow a coined phrase, it ain't pretty.



In times of economic troubles, all parties are worried about money. Residents are praying they can keep their jobs or find new ones to replace the ones they have lost or are losing. Government officials are grinding their teeth as they crunch numbers, and legislators are clashing as often as ever over what money is coming in, what money can be spent, and where to spend the money which comes in from taxpayers and the U.S. government. And in the middle of it all is a man who is charged with leading all of those parties --- following two "leaders" who were riddled with scandal --- Governor Pat Quinn.



Governor Quinn doesn't want to be known as a governor who lost control before he really had it. It appears he's been doing as much as he can during his tenure in the Governor's office and has offered solutions to a difficult balancing act: the next fiscal budget. Yet as his budget proposals were discussed in General Assembly committees, they were combing it over, dissecting it, and then "enhancing" it to the point that it no longer looked like the proposal Governor Quinn had given the legislature. In fact, the cuts the state senators and representatives decided upon make Quinn's budget pages look like baby swiss cheese. The state government would lose about 10-thousand jobs alone. That's the state of Illinois' payroll going down at the same time that the rest of the state finds it more difficult to do business with some agencies --- especially those who look for "customer service" in social service agencies. The proposal which came out of the General Assembly and eventually the president of the Illinois senate will cause literally tens of thousands of job losses before August the governor is forced to sign the current version of the General Assembly's budget.



So, if you're the parents, the siblings, the actual state residents who stand to lose their jobs or training from the drastic funding cuts to social service agencies and programs, NOW is the time to stand up and call the legislators and the media.

Which will get you better results?

Call your local newspaper, radio station and especially TV stations --- and let them know how upset you are that they're cutting services to the weakest among us: those with disabilities and the elderly, as well as children.

Perhaps they'll give this some daily coverage until a new budget - with a temporary and slight tax increase is included to alleviate the problem - helps restore the funding to so many of the public and private concerns which HELP these citizens.